Let’s Make Tango Popular

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Milonga Popular is an extraordinary tango project. Founded by Sven Elze and Pedram Shahyar in 2013, Milonga Popular has proven to be a sustainable and successful model for building new tango communities. This year, Sven and I have spent many hours working together to analyze and articulate exactly what are the questions and lessons which can be generalized beyond Berlin and Sven’s tribe.

This Thinkbook is designed to challenge your assumptions about tango events, to help you break  ineffective habits and experiment with new approaches to bring more dancers to tango.

We look forward to hearing about your experiments and experiences. 

We all need more students, more dancers in our milongas, and great partners to dance with for the next few decades…

How can we Popularize Tango?

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Marketing is about Who is in the Room with You.
And Why.

 

With Sven Elze, Founder of the very popular Milonga Popular – Berlin, we’ve created a Thinkbook for Organizers, exploring how we can define the Tango Tribe who will resonate with each of us, find new marketing channels, craft resonant messages and images, and create experiences that make students fall in love with Tango from the first session.

Enter your email below for immediate access to the Thinkbook…
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Do you want to be a better dancer

but don’t feel you are getting what you need from your teachers?

Or do you get contradictory advice from different partners?

I got tired of hearing men tell me to be “natural”, “don’t do anything”, and “you’re floppy”, followed by “you’re stiff” …  So I studied biomechanics until I could teach perfect connection quickly.

We now have video solo practice courses that you can do at home to improve your knowledge, confidence, balance, and grace.

Order from our Digital School. Or enter your email below to preview the course:

Books

Power is the courage, confidence, and competence to make things happen. I want to create in a way that’s incomparable and define my own compensation package. You too?

Syntax of Power is a raw, potent, and spare revelation of how I got to where I am and how I take on the struggle every day.

This book is not about tango, it’s about everything else.

It’s about stepping into the darkness of change, learning how to take care of yourself, and making things happen.

Dyv stands for Duro y Vio. We were inspired by a 2007 conference at Harvard University about tango as a transnational culture. Also we wanted to create something that would help people to imagine a queerer tango. We forbid ourselves to use the word ‘passion’ and instead tried to articulate the experience more precisely.

Argentine Tango is more than an elaborate and difficult dance, it is an international culture of intimacy, desire, and dignity. No mere romance or memoir, the intricately woven stories evoke tango’s true mysteries … the elation, the frustration, the compulsion…

We published the book in 2009. Dancers asked “how did you know what I was feeling?”

Silences in history. Silences by code. Silences of fear. You already know that Tango’s silences can be sublime and they can be devastating.

What I do in my blog is use myself as a lens – sometimes a microscope, sometimes a telescope. I try to be as honest with myself and you as words concede. Then I try to find a deeper meaning and imagine a pathway for us.

A blog post can be a fragment, a wisp of inspiration, an outline for thinking. A book must complete and reconcile it all. Now I drag the social scientist to the scene to enumerate the facts of the case, the mystery which brought both stardom and tragedy to my life.

We didn’t start online education in March of 2020. We started in 2014. Learn more about our Digital School