Art and global culture

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Roundabout exhibit at City Gallery. An international group of artists, including artists from the global south. First time I’d actually seen contemporary Indian art. Many of the pieces seemed unavoidably about globalization, portraying a seamless interpenetration of traditional and postmodern.
Gonkar Gyatso was typical in appropriating the absurd ordinaries of globalization, irridescent children’s stickers and corporate logos, revealing the intransigence of Buddha.

Nothing makes sense so might as well as fantasize. Chiho Ahoshima isn’t sure if it’s a tree or an octopus, death or springtime, part of nature or yearning separate, underwater or not. Everything is morphing into something else. Don’t even try to hold on.

Is it a stretch to try to make some sense for tango from this? Well I like the idea that we are part of the art world. That we can learn from what other artists are doing. Surely this exhibit is about the dualism between cultural fusions we don’t even choose because they are happening to us in the waves of globalization, one of which birthed tango. We tanguera/os are struggling to learn to share, gripping authority as it slips through the toes, parrying each fusion that comes, trading shifts on the guardwatch, fighting over the orthodox, whirling around to explain that tango has always been a fusion, has always been diverse, has always been changing, has always been shared.

Ironically —or profoundly— the exhibit included a panting by a Chinese artist, Feng Bin that reminds us how precious this dance is, and to touch it gently.

We all need more students, more dancers in our milongas, and great partners to dance with for the next few decades…

How can we Popularize Tango?

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Marketing is about Who is in the Room with You.
And Why.

With Sven Elze, Founder of the very popular Milonga Popular – Berlin, we’ve created a Thinkbook for Organizers, exploring how we can define the Tango Tribe who will resonate with each of us, find new marketing channels, craft resonant messages and images, and create experiences that make students fall in love with Tango from the first session.

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