Let’s Make Tango Popular

Milonga Popular is an extraordinary tango project. Founded by Sven Elze and Pedram Shahyar in 2013, Milonga Popular has proven to be a sustainable and successful model for building new tango communities. This year, Sven and I have spent many hours working together to analyze and articulate exactly what are the questions and lessons which can be generalized beyond Berlin and Sven’s tribe.

This Thinkbook is designed to challenge your assumptions about tango events, to help you break  ineffective habits and experiment with new approaches to bring more dancers to tango.

We all need more students, more dancers in our milongas, and great partners to dance with for the next few decades...

How can we Popularize Tango?

With Sven Elze, Founder of the very popular Milonga Popular – Berlin, we've created a Thinkbook for Organizers, exploring how we can define the Tango Tribe who will resonate with each of us, find new marketing channels, craft resonant messages and images, and create experiences that make students fall in love with Tango from the first session.

Marketing is about Who is in the Room with You
And Why.

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We look forward to hearing about your experiments and experiences.

Please focus your comments on things you’ve tried and how they worked.

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